The Impact of Using Magnetic Marketing on Enhancing the Competitive Advantage of Egyptian Tourism Companies: Applied to Tourism Companies’ Category (A) in the City of Alexandria

Modern marketing strategies are one of the important and essential components of the success of tourism companies, as they represent an element of competitive advantage in the work environment. This study aimed to evaluate the impact of magnetic marketing on enhancing the competitive advantage of Eg...

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Hlavní autor:	Heba Ekarmouty
Médium:	Artigo
Jazyk:	Árabe
Vydáno:	Matrouh University, Faculty of Tourism and Hotels 2024-06-01
Edice:	Journal of Tourism, Hotels and Heritage
Témata:	Magnetic marketing dimensions of magnetic marketing competitive advantage Egyptian tourism companies التسويق المغناطيسي أبعاد التسويق المغناطيسي الميزة التنافسية شركات السياحة المصرية
On-line přístup:	https://sjs.journals.ekb.eg/article_362637_50b45e51e816748ed2dcd172cb9e5207.pdf
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