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Brand preference on selected fast moving consumer goods in rural markets

Rural market potential has higher income and competes with their urban counterparts today who lead to higher demand The growing developments in rail and road commuting for the passengers have added mobility to rural consumers of neighboring locations of Dibrugarh as well to reside in rural/suburban...

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Autor principal: Ankit Sen
Formato: Artigo
Idioma:Inglês
Publicado em: Northern Negros State College of Science and Technology (NONESCOST) 2021-08-01
coleção:International Research Journal of Science, Technology, Education, and Management
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Acesso em linha:https://irjstem.com/wp-content/uploads/2021/08/IRJSTEM-Volume1_No1_Paper12.pdf
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