The Effect of Product Quality and Product Impact on Customer Satisfaction Purchase Decisions as Intervening Variables
The purpose of this study is to determine the effect of product quality and product benefits on customer satisfaction through purchase. The research method uses a quantitative approach. The sample of 100 respondents. The data analysis is used in this study is path analysis. The product quality has a...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
2021-05-01
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| Saila: | Velocity |
| Gaiak: | |
| Sarrera elektronikoa: | https://e-journal.uingusdur.ac.id/velocity/article/view/26 |
| Etiketak: |
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