Attitudes and perceptions of sustainable marketing in higher education ‒ designing a measurement instrument
Purpose: The purpose of this paper is to demonstrate the process of designing the measurement instrument that captures attitudes and perceptions of manifest forms of sustainable marketing in higher education in order to gain an insight into the way of how each selected group of higher education stak...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Faculty of Economics and Business in Osijek
2021-01-01
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| Schriftenreihe: | Ekonomski Vjesnik |
| Schlagworte: | |
| Online-Zugang: | https://hrcak.srce.hr/file/392354 |
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