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L'image de marque des villes wallonnes

City branding practices have become widespread but few studies measure their effects on medium-sized cities. Through an analysis of the practices of city branding and internal and external images of the cities of Liege and Charleroi, this article points out the relative strengths and weaknesses of t...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Loïc Scatton, Serge Schmitz
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Société Royale Belge de Géographie and the Belgian National Committee of Geography 2017-02-01
Cyfres:Belgeo
Pynciau:
Mynediad Ar-lein:https://journals.openedition.org/belgeo/18616
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!