KNOWLEDGE MANAGEMENT, MARKET ORIENTATION AND COMPETITIVENESS OF SERVICE INDUSTRY COMPANIES
The aim of this article is to examine the role of knowledge management and market orientation processes in creating competitive advantage by service industry companies. The publication is based on the results of a quantitative study in which 381 service industry companies were examined. The intensit...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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Publishing House of Rzeszow University of Technology
2017-03-01
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| Colección: | Modern Management Review |
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| Acceso en línea: | http://doi.prz.edu.pl/pl/pdf/zim/290 |
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