Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan

The study of consumer behavior is expected to receive more academic attention from scholars. The important aspects in consumer behavior are purchasing and consumption behavior by individuals. Purchasing and consumption behavior is influenced by situation, product and person. The objectives of this r...

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Autors principals:	Rita Rita, Son Wandrial, Regina Inderadi
Format:	Artigo
Idioma:	Inglês
Publicat:	Bina Nusantara University 2015-05-01
Col·lecció:	Binus Business Review
Matèries:	individual characteristics, consumption situation, snack products, purchasing and behavior
Accés en línia:	https://journal.binus.ac.id/index.php/BBR/article/view/998
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