Exploring augmented reality in applications in Peru: an extended technology acceptance model approach

The growth of e-commerce has accelerated digitalisation across multiple industries, including the cosmetics sector. In this context, augmented reality (AR), a technology that merges the real with the digital, has begun to be adopted. This research aims to demonstrate how the distinctive attributes o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Camila Segura-Trinidad, Martin Mauricio-Andia
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Taylor & Francis Group 2026-12-01
Σειρά:	Cogent Business & Management
Θέματα:	Augmented reality interactivity novelty perceived enjoyment technology acceptance model Information & Communication Technology (ICT)
Διαθέσιμο Online:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2661409
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