Commitment: a ‘contagious’ feeling between employees and customers in banking sector
This present paper tries to investigate relationship between dimensions of organizational commitment (OC) and brand commitment (BC) based on Allen and Meyer (1990) theory: affective, continuous and normative commitment. Population (443 people) of the present study included employees and customers fr...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
LLC "CPC "Business Perspectives"
2017-07-01
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| Edice: | Geopolitics under Globalization |
| Témata: | |
| On-line přístup: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9497/GG_2017_02_Harkat.pdf |
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