CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES

This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are particularly important for managers of these organizations an...

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Autori principali:	Olteanu Valerica, Curmei Catalin Valeriu
Natura:	Artigo
Lingua:	Alemão
Pubblicazione:	University of Oradea 2012-07-01
Serie:	Annals of the University of Oradea: Economic Science
Soggetti:	marketing, SME, management, planning, methods
Accesso online:	http://anale.steconomiceuoradea.ro/volume/2012/n1/173.pdf
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