FACTORS THAT INFLUENCE THE INTEREST OF GEN-Z MUSLIM CONSUMERS IN PURCHASING FOOD ON THE ONLINE FOOD SERVICE DELIVERY SYSTEM APPLICATION
This study aims to determine the factors that influence Gen-Z Muslim consumer interest in making food purchases on the online food service delivery system application which is divided into three variables, namely product quality, price, and halal awareness. This study uses quantitative methods, and...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universitas Nusa Cendana
2024-03-01
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| Серія: | Journal of Management Small and Medium Enterprises (SME's) |
| Предмети: | |
| Онлайн доступ: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/13017 |
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