Analyzing effects of service encounter quality on customer satisfaction in banking industry
Service quality represents a modern approach for quality in enterprises and organizations and serves the development of a truly customer-focused management and culture. Measuring service quality offers an immediate, meaningful and objective feedback about clients' preferences and expectations. In th...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Growing Science
2012-04-01
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| Colecção: | Management Science Letters |
| Assuntos: | |
| Acesso em linha: | http://www.growingscience.com/msl/Vol2/msl_2011_115.pdf |
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