MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES
This article considers marketing communications in social media as one of the most popular spheres of modern marketing allowing to support constant double-sided connection with consumers. Definitions of social media, their types and particularities are given. Social media users’ core motives, their...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado em: |
Government of the Russian Federation, Financial University
2017-10-01
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| coleção: | Финансы: теория и практика |
| Assuntos: | |
| Acesso em linha: | https://financetp.fa.ru/jour/article/view/134 |
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