PENGARUH KREDIBILITAS MEREK TERHADAP NIAT BELI DENGAN MEDIASI KUALITAS YANG DIRASA KONSUMEN PRODUK BATIK JETIS DI SIDOARJO
The purpose of this study is to examine the effect of brand credibility on the purchase intentionmediated by consumer’s perceived quality of batik Jetis in Sidoarjo. This research wasconducted in Sidoarjo communities who have seen batik Jetis Sidoarjo. The data used wereprimary data obtained directl...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Research Center and Community Services
2015-04-01
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| Series: | Journal of Business & Banking |
| Assuntos: | |
| Acceso en liña: | https://journal.perbanas.ac.id/index.php/jbb/article/view/369 |
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