The Paradox of Mobile Money Adoption among Ghana’s PETTY Traders: A Two-Stage PLS-SEM-ANN Approach
Over the past decade, mobile money services have rapidly expanded in developing economies, yet research on their adoption by petty traders remains limited. This study investigates the factors influencing the intention to use MTN Mobile Money (MTN MoMo) among Makola traders in Ghana. Using a two-stag...
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| Hauptverfasser: | , , , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
SAGE Publishing
2025-10-01
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| Schriftenreihe: | SAGE Open |
| Online-Zugang: | https://doi.org/10.1177/21582440251378112 |
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