Entrepreneurial Perspective on Customer Decisions to Watch Indonesian Movies
Customer Engagement reflects the extent of interaction between audiences and film products, serving as a key element within the movie industry. Various determinants such as lead actors, movie genres, movie ratings, and online reviews affect viewers intentions to watch films in theaters. This researc...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Pandawan Sejahtera Indonesia
2025-11-01
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| coleção: | Aptisi Transactions on Technopreneurship |
| Assuntos: | |
| Acesso em linha: | https://att.aptisi.or.id/index.php/att/article/view/681 |
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