The Influence of Fashion Involvement, Hedonic Consumption, and Shopping Lifestyle on Generation Z Consumer Preferences Through Hedonic Shopping Motivation (A Study on Inzia Scarf Hijab Resellers in Kediri)
This study aims to analyze the influence of Fashion Involvement, Hedonic Consumption and Shopping Lifestyle on the preferences of Generation Z consumers, with Hedonic Shopping Motivation as an intervening variable. The focus of this research is on Inzia Scarf resellers in Kediri City. This type of...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-03-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6076 |
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