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FUNCTIONAL CHARACTERISTICS OF EUPHEMISMS IN BUSINESS DISCOURSE (BASED ON THE EXAMPLE OF PRINCIPLED NEGOTIATIONS)

In recent years, the business community has acknowledged that negotiations should be built upon mutual respect and collaboration with a focus on interests rather than positions. This has set an updated standard against which successful negotiation criteria should be measured and analysed. This rese...

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Bibliographic Details
Main Authors: Lusine Harutyunyan, Ruzanna Baghramyan
Format: Artigo
Language:Alemão
Published: University of Banja Luka, Faculty of Philology 2025-12-01
Series:Filolog
Subjects:
Online Access:https://filolog.rs.ba/index.php/filolog/article/view/655
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