Key Factors Influencing Consumer Adoption Intentions of Super Apps in Germany
This study analyzes consumer adoption intentions of super apps in Western countries, where widespread implementation lags behind other world regions, despite tech giants’ aspirations. Primary data was collected through a representative online survey in Germany (N =1,019). Leveraging the UTAUT...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
IEEE
2024-01-01
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| Serie: | IEEE Access |
| Soggetti: | |
| Accesso online: | https://ieeexplore.ieee.org/document/10605791/ |
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