Organization of marketing activities in the tourism sphere: modern approach

The article aimed at research of various scientific approaches to «marketing» concept essence defining, defines the main functions and main specific characteristics of marketing activity. The main factors of influence on the marketing activities organization at the tourism enterprise have been deter...

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Detalhes bibliográficos

Principais autores:	Viktor Shyshkin, Oksana Onyshchenko
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Zaporizhzhia National University 2023-03-01
coleção:	Менеджмент та підприємництво: тренди розвитку
Assuntos:	marketing service sector tourism product industry potential influencing factors infrastructure tourist flows post-war recovery
Acesso em linha:	https://management-journal.org.ua/index.php/journal/article/view/427/222
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