Online advertisements: how are visual strategies affected by the distance and the animation of banners?
Most of studies about online advertisements have indicated that they have a negative impact on users’ cognitive processes, especially when they include colourful or animated banners and when they are close to the text to be read. In the present study we assessed the effects of two advertisements fea...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Frontiers Media S.A.
2014-03-01
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| Rangatū: | Frontiers in Psychology |
| Ngā marau: | |
| Urunga tuihono: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00211/full |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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