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CHANNELS FOR PROMOTION OF FASHION BRANDS IN THE ONLINE SPACE

The article’s purpose is to substantiate scientific and applied recommendations for the using of modern digital marketing tools to promote fashion brands. The subject of research is the theoretical foundations of the formation and operation of a system of priority channels for the promotion of brand...

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Principais autores: Mykhailo Oklander, Alevtyna Kudina
Formato: Artigo
Idioma:Inglês
Publicado em: Izdevnieciba “Baltija Publishing” 2021-03-01
coleção:Baltic Journal of Economic Studies
Assuntos:
Acesso em linha:http://baltijapublishing.lv/index.php/issue/article/view/1111
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