Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation
This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of 242...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Taylor & Francis Group
2021-01-01
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| Collection: | Cogent Business & Management |
| Sujets: | |
| Accès en ligne: | http://dx.doi.org/10.1080/23311975.2021.1926212 |
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