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The Moderating Role of Payment Platform Applications’ Relationship with Increasing Purchase Intention among Customers in Kuwait—Unified Theory of Acceptance and Sustainable Use of Technology Model

This paper aims to understand the moderating role of mobile payment platform applications by analyzing the various factors that influence the online purchase intention of customers in Kuwait [...]

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Principais autores: Omar AlHussainan, Ahmad Alsaber, Farid Abdallah, Shaihana AlMutari, Bedour Alboloushi
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2024-07-01
Serier:Proceedings
Fag:
payment platform
technology acceptance
UTAUT
purchase intention
Kuwait
Online adgang:https://www.mdpi.com/2504-3900/101/1/24
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