New Progression of Open Innovation in the Pharmaceutical Industry: Open on the Sales Process of Japanese Pharmaceutical Companies
The report derives the hypothesis that open innovation on the sales process could provide the higher profit margin of Japanese pharmaceutical companies. Based on the case analysis of Takeda, Chugai and Shionogi, which represent Japan pharmaceutical industry, the relationship between the rate of open...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Japonês |
| Pubblicazione: |
The Academic Association for Organizational Science
2025-02-01
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| Serie: | AAOS Transactions |
| Soggetti: | |
| Accesso online: | https://www.jstage.jst.go.jp/article/aaostrans/13/2/13_2024-015/_pdf/-char/ja |
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