Attitudes of Montenegrin Consumers Toward Advertising Through Sport Among the Question How Often They Participate in Sports Activities
Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gai...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Montenegrin Sports Academy
2018-01-01
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| Col·lecció: | Journal of Anthropology of Sport and Physical Education |
| Matèries: | |
| Accés en línia: | http://www.jaspe.ac.me/clanci/JASPE_January_2018_Gardasevic_15-19.pdf |
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