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Diagnosis of environmental marketing goods and services in the forestry sector Diagnóstico do marketing ambiental de bens e serviços do setor florestal

<p>It was collected and subsequent analysed advertisements and advertising campaigns for companies of forest products and services in nine magazines and 91websites of the forest sector, seeking for advertising and marketing actions that had some kind of environmental appeal as environmental te...

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Hlavní autoři: Erlon Barbosa Valdetaro, Mayra Luiza Marques da Silva Binoti, Daniel Brianezi, Laércio Antônio Gonçalves Jacovine
Médium: Artigo
Jazyk:Inglês
Vydáno: Embrapa Florestas 2012-06-01
Edice:Pesquisa Florestal Brasileira
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On-line přístup:http://www.cnpf.embrapa.br/pfb/index.php/pfb/article/view/262
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