Performance Outcomes of Supply Chain Management Practices: Evidence from Pakistan's Fan Manufacturing SMEs

This study examines the impact of supply chain management practices on the organization’s marketing and financial performance. We present the results of a survey conducted with 100 Pakistani fan manufacturing firms. Statistical analysis reveals that the industry struggles with information sharing an...

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Detalles Bibliográficos

Principais autores:	Ümmühan Akbay, Muhammad Salman Hafeez
Formato:	Artigo
Idioma:	Inglês
Publicado:	University of Novi Sad, Faculty of Technical Sciences 2025-12-01
Series:	International Journal of Industrial Engineering and Management
Assuntos:	supply chain management customer relationship management supplier relationship management organizational performance
Acceso en liña:	http://www.ijiemjournal.uns.ac.rs/images/journal/volume16/IJIEM_396.pdf
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