Data-driven strategies for digital native market segmentation using clustering

The rapid growth of internet users and social networking sites presents significant challenges for entrepreneurs and marketers. Understanding the evolving behavioral and psychological patterns across consumer demographics is crucial for adapting business models effectively. Particularly, the emergen...

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Detalhes bibliográficos

Principais autores:	Md Ashraf Uddin, Md. Alamin Talukder, Md. Redwan Ahmed, Ansam Khraisat, Ammar Alazab, Md. Manowarul Islam, Sunil Aryal, Ferdaus Anam Jibon
Formato:	Artigo
Idioma:	Inglês
Publicado em:	KeAi Communications Co., Ltd. 2024-01-01
coleção:	International Journal of Cognitive Computing in Engineering
Assuntos:	Digital native Social networking sites Market segmentation Clustering Digital business tools
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S2666307424000135
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