What are the public health effects of direct-to-consumer drug advertising?
<h4>Background to the debate</h4>Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer advertising (DTCA) of prescription medicines, although New Zealand is planning a ban. The challenge for these governments is ensuring that DTCA is more beneficial than harm...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science (PLoS)
2006-03-01
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| coleção: | PLoS Medicine |
| Acesso em linha: | https://doi.org/10.1371/journal.pmed.0030145 |
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