The Emotional Impact of Irritation and Entertainment on Mobile Advertising Effectiveness
Abstract: This article examines the influence of emotional variables on the attitude of smartphone users in Algeria as well as their intention to purchase. The study is based on a representative sample of 311 Algerian users and uses the structural equation method to analyse the data collected. The r...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Alemão |
| יצא לאור: |
CRAC, INSAAC
2025-03-01
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| סדרה: | Akofena |
| גישה מקוונת: | https://www.revueakofena.com/wp-content/uploads/2025/03/28-M15v06-11-Redha-RAHMOUN-Samiya-BENYETTOU_319-332.pdf |
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