A Case Study on ESG Performance: Brand Equity, Brand Love and Brand Respect in a South Korean Ski Resort
Objective: This study aims to investigate the structural relationships between the environmental, social and governance (ESG) performance of ski resorts and their brand equity value, encompassing brand awareness, perceived quality, brand associations and brand loyalty, as well as how these factors...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2024-12-01
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| Schriftenreihe: | Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego |
| Schlagworte: | |
| Online-Zugang: | https://prace-kgp.uken.krakow.pl/article/view/10635 |
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