Development and validation of a new measure of travel destination personality
The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more ap...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Drustvo Psihologa Srbije
2020-01-01
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| coleção: | Psihologija |
| Assuntos: | |
| Acesso em linha: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2020/0048-57051900016K.pdf |
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