Unlocking omnichannel success for small and medium-sized enterprises: A systematic review of technologies, barriers, and enablers
Purpose: To identify the appropriate technologies to support the implementation of omnichannel strategies in small and medium-sized enterprises (SMEs) and explore the enablers and barriers underlying the success of omnichannel adoption. Design/methodology/approach: This research employed a systemat...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
OmniaScience
2025-10-01
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| Series: | Journal of Industrial Engineering and Management |
| Assuntos: | |
| Acceso en liña: | https://www.jiem.org/index.php/jiem/article/view/8661 |
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