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An Inventory Model with Advertisement- and Customer-Relationship-Management-Sensitive Demand for a Product’s Life Cycle

Advertisements play an important role in communicating with target customers. A higher advertisement frequency increases costs but may increase the chances of acquiring new customers. Moreover, faced with a wide-ranging array of products that might fit specific needs, customers usually buy according...

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Principais autores: Mei-Chuan Cheng, Chun-Tao Chang, Tsu-Pang Hsieh
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2023-03-01
Serier:Mathematics
Fag:
inventory
marketing
appreciation period
advertisement
return products
Online adgang:https://www.mdpi.com/2227-7390/11/6/1555
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