A novel integrated model of Generation Z’s green investment intentions: combining SOR, social cognitive, utility, and prospect theories

Abstract Generation Z is pivotal to the future of sustainable finance, yet prevailing behavioral models, particularly the Theory of Planned Behavior, provide an incomplete understanding of how their investment decisions emerge from the interplay of digital stimuli, psychological mechanisms, and valu...

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Autors principals:	Dian Primanita Oktasari, Winda Widyanty, Devy Mawarnie Puspitasari, I Gede Mahatma Yuda Bakti, Nurfadlih Syahlani, Agung Widyo Utomo, Sik Sumaedi, Medi Yarmen, Prita Prasetya, Mochammad Fahlevi
Format:	Artigo
Idioma:	Inglês
Publicat:	SpringerOpen 2026-01-01
Col·lecció:	Future Business Journal
Matèries:	Green investment Investor behavior Digital media Generation Z
Accés en línia:	https://doi.org/10.1186/s43093-025-00722-4
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