PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL: Kasus iklan Burger King versi “Bullying Jr.”
This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of soc...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universitas Bakrie
2018-08-01
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| Series: | Journal Communication Spectrum |
| Subjects: | |
| Online Access: | https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/1850 |
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