Brand Perception, Origin Confusion and Local Brand Loyalty in Merged Provinces of Vietnam

In the context of administrative transformations and the enlargement of territorial units in Vietnam, the problem of uncertainty of the origin of products is increasing, which affects the stability of local markets and consumer behavior. The aim of the study is to assess the impact of regional brand...

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Bibliographic Details

Main Authors:	D. H. Lan, T. H. Ly, L. M. Sang, N. T. Hung
Format:	Artigo
Language:	Inglês
Published:	Institute of Economics under the Science Committee of Ministry of Education and Science RK 2026-07-01
Series:	Экономика: стратегия и практика
Subjects:	бренд региональный брендинг лояльность к бренду поведение потребителей непонимание потребителей маркетинговая стратегия устойчивость экономики вьетнам
Online Access:	https://esp.ieconom.kz/jour/article/view/2049
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