Examining the impact of big five personality traits on generation Z designers’ subscription to paid AI drawing tools using SEM and FsQCA

Abstract With the rapid advancement of artificial intelligence (AI) technologies, AI has evolved from an exploratory technology into a critical component of the design process. This study develops an extended model utilizing the Big Five Personality (BFP) framework, the Technology Acceptance Model (...

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Bibliografische Detailangaben

Hauptverfasser:	Ning Ding, Maowei Chen, Liling Hu
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Nature Portfolio 2025-05-01
Schriftenreihe:	Scientific Reports
Schlagworte:	Generation Z designers AI drawing tools Willingness to pay for subscriptions Complexity theory Big five personality TAM
Online-Zugang:	https://doi.org/10.1038/s41598-025-02926-8
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