Understanding online purchase intention: the mediating role of attitude towards advertising
Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market’s purchase intention. This study attempts to identify and test key factors that have a direct impact on customer online...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Taylor & Francis Group
2022-12-01
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| Edice: | Cogent Business & Management |
| Témata: | |
| On-line přístup: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2095950 |
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