Applying the Analytical Hierarchy Process to Exploring Demand and Technology Preferences in InsurTech: Focusing on Consumer Concerns
By employing the analytic hierarchy process (AHP), we investigated consumer demand and preferences for InsurTech technologies. A survey was conducted with 350 respondents, yielding 348 completed questionnaires and achieving a response rate of 99.4%. After consistency checks, 78 invalid questionnaire...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
MDPI AG
2025-06-01
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| Serier: | Engineering Proceedings |
| Fag: | |
| Online adgang: | https://www.mdpi.com/2673-4591/98/1/6 |
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