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PENGARUH KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MIXUE GWALK

The aim of this research is to determine the effect of service quality on intention to revisit which is mediated by customer satisfaction. The development of the business world, including the Ice Cream business, recorded significant growth. One of the ice cream businesses that is growing very fast...

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Hlavní autoři: Geofrey Gunardy, Liestya Padmawidjaja
Médium: Artigo
Jazyk:Indonésio
Vydáno: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2024-08-01
Edice:Jurnal Performa
Témata:
Service Quality
Customer Satisfaction
Repurchase Intention
Mixue Gwalk
On-line přístup:https://journal.uc.ac.id/index.php/performa/article/view/4867
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