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Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude

This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire....

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Autori principali: Salsabilla Kurniawati, Rosa Prafitri Juniarti, Azizah Omar, Ahmad Ajib Ridlwan
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universitas Negeri Surabaya 2023-01-01
Serie:al-Uqud: Journal of Islamic Economics
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Accesso online:https://journal.unesa.ac.id/index.php/jie/article/view/19794
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