Feenstra, Ramón (2014): Ética de la publicidad. Retos en la era digital. Madrid: Editorial Dykinson
Good publicity is one that promotes the internal good of advertising: inform and persuade taking into account three dimensions: a technique, a legal and a moral. The ethics of advertising is a discipline that studies the moral dimension of this activity that, because it is a human task, forms values...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
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Universidad Rey Juan Carlos
2018-05-01
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| Serier: | methaodos.revista de ciencias sociales |
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| Online adgang: | https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/view/202 |
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