Exploring Time-Series Forecasting Models for Dynamic Pricing in Digital Signage Advertising
Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-price strategies, which have been applied in DSA f...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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MDPI AG
2021-09-01
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| Saila: | Future Internet |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/1999-5903/13/10/241 |
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