The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions
This study seeks to determine how TikTok live streaming and price discounts affect student purchasing decisions at the Fashion TikTok Shop. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 155 students at Fashion TikTok Shop constituted the s...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7463 |
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