Strategi Pemasaran Komunitas And Implikasinya Pada Loyalitas Merek Toyota Di Indonesia [Community Marketing Strategy and Its Implication on Brand Loyalty Toyota in Indonesia]
This research study examined the strategic community marketing and its impact on brand loyalty of Toyota in Indonesia. Elements of the strategic community marketing were: (a) critical awareness and reflection, (b) building community identity, political and legislative actions, (c) culturally relevan...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Universitas Pelita Harapan
2016-10-01
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| Ráidu: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Fáttát: | |
| Liŋkkat: | http://ojs.uph.edu/index.php/DJM/article/view/229 |
| Fáddágilkorat: |
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