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THE COMMUNICATION MANAGEMENT ON THE SECTOR OF ON-LINE COMMERCE. CASE STUDY IN THE FOOD INDUSTRY ON-LINE TRADE.

Modern business philosophy builds the necessary framework of the manifestation, more and more powerful, of the instruments of image and identity related to organizations. It is about the implementation and development of their communication linker. Aiming to highlight the attributes of online comm...

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Hlavní autor: CLAUDIA ELENA PAICU
Médium: Artigo
Jazyk:Inglês
Vydáno: Academica Brâncuşi 2015-03-01
Edice:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Témata:
online commerce
online food trade
online communication
organizational identity
communicational strategy
On-line přístup:http://www.utgjiu.ro/revista/ec/pdf/2015-01.Volumul%201/38_Paicu%20Claudia.pdf
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