Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming
Purpose – Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of functio...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2024-08-01
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| Serie: | Central European Management Journal |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-09-2023-0350/full/pdf |
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