NUA 45, a dry bean cultivar, builds a subtle brand in Zimbabwe against all odds
Global business today is driven by brands, each with a unique story, but rarely of a product that is a public good. Building a brand requires careful planning, creativity, and an understanding of the target market. Borrowing from various brand concepts and frameworks, this paper explores how a gover...
Enregistré dans:
| Auteurs principaux: | , , , , , , |
|---|---|
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Frontiers Media S.A.
2024-02-01
|
| Collection: | Frontiers in Sustainable Food Systems |
| Sujets: | |
| Accès en ligne: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1260167/full |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|